Audi Electrification with the e-tron®
By 2025, Audi plans to have 30% of its lineup electrified. The Audi Electrification Strategy ensures that the automaker becomes one of the first to implement an internal carbon price program as one of its key initiatives while pursuing lower CO2 levels. We take a closer look at how the Audi electric vehicle is going to bring forward change for our future. Our examination also determines what platforms will be used for each of the different vehicle types, and showcases how Audi's electrification strategy evolved to what it is today.

What is Audi's Electrification Strategy?

Audi is wasting no time ensuring that there are more luxury electric cars on the road. Recent investments are explicitly directed at e-mobility and hybridization of vehicles for a better environment. The luxury electric vehicles of the future will include a variety of cars and SUVs for every lifestyle. While the initial goal of Audi's Electrification Strategy is to have 30% of the lineup electrified, the long-term goal is to go 100% electric for complete zero-emission travel.
Audi e-tron® Plugged In

History of Audi Electric Vehicles 

To accomplish the task of making Audi electric cars, the company has gone through many stages. Here is a brief history outlining the steps toward making the Audi electric SUV and promoting more electrification.

  • 1989: Audi released the 100 Avant Duo - a hybrid concept model. 
  • 1991: Audi released the Audi 100 Avant Quattro Duo II - another hybrid concept model. 
  • 1997: The Audi A4 Avant Duo was released in the European market for limited production. 
  • 2009-2013: Several Audi e-tron® concepts for sports cars were released. 
  • 2011: The release of the Audi Q5 hybrid model was well-received. 
  • 2012-2016: The Audi R18 e-tron® Quattro model started endurance racing. During those years, the team took three 24 Hours of Le Mans titles. 
  • 2013: Audi started working on the electric vehicle strategy, beginning with the e-tron® SUV. 
  • 2015: Audi previews the new e-tron® SUV during the Frankfurt Motor Show. 
  • 2015-2018: The release of the Audi A3 Sportback e-tron® plug-in hybrid (PHEV) takes the world by storm. During this time, the Audi e-tron® Sportback concept, Audi Aicon concept, AI: Trail concept, and Audi e-tron® GT concept all debuted. 
  • 2019: Audi Q4 e-tron® concept is revealed during the Geneva Motor Show. At this time, the e-tron® name also becomes the official designation for the Audi all-electric lineup, while the "TFSI e" is used for the PHEVs.  
  • 2020: Audi e-tron® Sportback offers a coupe-like body style to go with the SUV version. The Audi Q5 TFSIe and A8 TFSIe also go on sale in the United States. Additionally, the Audi e-tron® GT entered production in Germany.
Audi e-tron® GT and RS e-tron® GT

Future of Audi Electric Vehicles 

In 2021, we expect to see the arrival of the 2022 e-tron® GT lineup with a starting price of $99,900. We will also see the release of the highly-anticipated 2022 Q4 e-tron® electric crossover SUV. These are just two vehicles currently being worked on to provide a complete transformation into all-electric travel. With so many other concept cars in the works, we are sure a parade of new vehicles will be coming down the pipeline. 

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Audi e-tron® Regenerative Braking

Audi Electric Vehicle Platforms 

Audi plans to use four platforms for the EVs of tomorrow. Many of these are used in connection with the other VW Group automakers. 

  • MLB evo: This platform was used on Audi's first lineup of electric vehicles, such as the e-tron® and e-tron® Sportback. It was modified from the VW MLB platform, which could underpin several diesel and gas-powered vehicles, and is useful for electric and hybrid powertrains.  
  • MEB: This smaller platform is excellent for entry-level EVs in Audi's lineup. It operates similar to the MQB platform that Audi uses for gas and diesel-powered vehicles. This platform will be found in the Q4 e-tron® models.  
  • J1: The J1 platform is designed specifically for performance EVs. It is found in the Porsche Taycan EV and on the e-tron® GT concept. This 800-volt platform comes with enhanced cooling systems and energy management to control the power better.  
  • PPE: PPE is designed for medium-large premium EVs. It would be used on vehicles similar to the dimensions of the A4 through A8 sedans and Q5 through Q8 SUVs. Audi worked with Porsche to develop this PPE platform, offering an 800-volt architecture complete with a 350 kW charging rate. 
Audi e-tron® Sportback

The Future Is Here: Buy an Audi Electric Vehicle Today! 

You don't have to wait any longer to experience the power of Audi Electrification. There are e-tron® vehicles available right now in Colorado Springs. At Audi Colorado Springs, you can learn more about what the future holds and drive away in an EV today. Browse our online inventory to see what's available and qualify for the latest offers. Schedule your test drive and experience what makes the latest lineup of Audi electric vehicles so special. 

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